{"id":3,"count":92,"description":"If you\u2019re still relying on shared leads and paid ads with questionable ROI, it\u2019s time to rethink the model. Effective lead generation today is about intent, timing, and trust\u2014and it starts by being visible when buyers and sellers are actively searching. This section dives into modern lead-gen tactics that align with consumer behavior: property alerts, instant home valuations, tour requests, and branded landing pages that convert curiosity into contact. 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